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This year, Overtime is on track to make $100 million based on deals that are locked in, a 30% year-over-year increase. Amazon pays Overtime to stream its Overtime Elite basketball league, which pays its teen players upwards of $100,000 annually plus bonuses. Advertisement"We have three-year sponsorship deals with major brands," Porter said, referring to Overtime's league deals. For example, GMC and C4 Energy drink pay Overtime to sponsor its Overtime Elite practice courts and Overtime Boxing ring, respectively. Its young audience also poses some limitations.
Persons: , Dan Porter, CRO Rich Calacci, Porter, it's, that's, Megan Marks, Zack Weiner, It's, Breanna Stewart who's Organizations: Service, GMC, State, Adidas, Amazon Prime, Elite, Business, NBA, C4 Energy, Dentsu Media, millennials, NFL, Endeavor, Liberty Media Corp, Netflix Locations: America
Other energy drinks boast similar or higher levels of caffeine content, such as Celsius or Bang. "This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink." The company notes under the energy drink product that the beverage is for ages 18+. Prime's beverage is not the only energy drink with high caffeine content on the market. Some energy drinks surpass the caffeine content of Prime.
Persons: Sen, Chuck Schumer, Logan, Schumer, influencers Paul, KSI, William Olatunji, Powerade —, Paul, it's, Red Bull Organizations: FDA, Service, Drug Administration, YouTube, Associated Press, AP, Congo Brands, Gatorade, Australian Broadcasting Corporation, New Zealand Herald, The New York Times, Prime Energy, Times, Red, American Academy of Pediatrics Locations: Wall, Silicon, Louisville, Australia, New Zealand, Swedish
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